Consider the existing signage of the Austin Airport and implement a system enabling users to move quicker to their destination.
When considering the existing Austin Airport signage, it has thin fonts, small icons, and illegible information. When using airport signage, you need to see two to three signs ahead to easily find your way under pressure. The Austin Airport signage fails to do this, according to end users. So, I made it my mission to rethink how people move through the airport by designing and conceptualizing a new solution for better wayfinding.
This issue was also recently and formally addressed by the Airport (see here for link).
Looking at inspiration around the world, PANYNJ (which operates JFK, LaGuardia, and Newark Airports) has a strong track record for developing signage that is easy to understand. Mijksenaar USA, in collaboration with W&CO, helped redesign a new standard for wayfinding within the NYC airports (which you can find here).
This led to exploring how a system like this could be implemented at a similar scale at Austin's airport.
The final renderings help establish continuity and balance between text and iconography. Clear and streamlined language guides users to specific points. For example, most users know that baggage claim and ground transportation are at the airport exit, so removing the exit wording reinforces this understanding. It also uses colors to indicate specific locations (yellow for departures, green for arrivals, and orange for security/customs).
